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7 Reasons You Should Invest in Product Packaging Design

When it comes to marketing and selling a craft beer — or any product — the packaging design can be as important as the product itself. In fact, the packaging can be the deciding factor for a consumer when choosing between two similar products — especially craft beer! Investing in well-designed and cohesive packaging has many benefits for businesses. Here are a few reasons why you should consider investing in product packaging design:

1. Attracts attention

Packaging design plays a crucial role in catching the consumer’s eye on the shelf. A visually appealing design can make a product stand out from the competition and attract the attention of potential buyers. Is your target market in to bright and bold, or neutral and tame?

2. Builds brand identity

Establish your brand’s identity and personality with a great package design. Using consistent colours, fonts, and imagery, a brand can create a cohesive look and feel that is easily recognizable to consumers. This helps to establish trust and familiarity with the brand — which can lead to increased sales.

3. Increases perceived value

A high-quality packaging design can make a product feel more luxurious and high-end, even if the product itself is not necessarily any different from the competition. This can increase the product’s perceived value in the consumer’s mind and make them more likely to purchase.

4. Enhances the customer experience

A well-designed craft beer box can make the unboxing experience more enjoyable. Have fun opening up your new beverages! This can increase customer satisfaction and even result in positive word-of-mouth marketing. We love when people share our content on social and give us a tag, and we bet you do too!

5. Protects the product

In addition to its marketing benefits, packaging design also serves a practical purpose. It helps to protect your delicious brews during shipping and handling, ensuring that it arrives to the customer in good condition. 

6. Saves money in the long run

We get it; branded packaging can be a big investment. High-quality packaging may require a larger upfront cost, it can actually save you money in the long run. Poorly designed packaging that is prone to damage or that does not effectively protect the product can result in increased returns and customer complaints, which can be costly for a business. On the other hand, a well-designed packaging design can reduce the number of returns and customer complaints, ultimately saving the business money in the long run.

7. Increases online sales

Professional photos of your new packaging are just as crucial for online sales as it is for physical stores in the age of e-commerce. A visually appealing packaging design can increase the chances of your craft beers being shared on social media, resulting in increased online sales.Overall, investing in product packaging design can have numerous benefits for a business. From attracting attention on the shelf to enhancing the customer experience, well-designed packaging can be a key factor in the success of your craft beer. So, if you want to give your beer the best chance of success, consider investing in a high-quality packaging design with Crafted Box Co. Contact us here for a free quote.

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