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7 Ways to Incorporate Brand Personality into your Packaging

When it comes to packaging, it’s not just about protecting the product inside and making it easy to transport. It’s also an opportunity to connect with your customers and showcase your brand’s personality. Here are some tips on how to incorporate brand personality into your packaging.

1. Start by defining your brand’s personality. What values and qualities does your brand represent? Are you fun and playful, or more sophisticated and elegant? This will help you determine the right look and feel for your craft beer packaging.

2. Choose colours that align with your brand personality. Colours can significantly impact how people perceive your brand, so choosing colours that match your brand’s personality is essential. You might choose brighter colours like red or yellow if your brand is energetic and youthful. If your brand is more serious and professional, you might opt for more neutral colours like black or grey.

3. Use typography to convey your brand’s personality. The font you choose for your packaging can also convey your brand’s personality. You might choose a whimsical font for a fun and playful brand, while a more serious brand might opt for a clean and modern font.

4. Consider the materials you use. The materials you choose for your packaging can also affect your brand’s overall personality. For example, if your brand is eco-friendly, you might choose recycled or sustainable materials for your packaging — which is exactly what we offer at Crafted Box Co.! 

5. Think about the packaging design. The overall design of your packaging should also reflect your brand personality. Choose a playful design with fun graphics and patterns for a playful brand. For a more sophisticated brand, opt for a more minimalistic design with clean lines and simple graphics. 

6. Include branding elements. Your packaging should include your brand’s logo and other branding elements, like a tagline or brand messaging. This helps to reinforce your brand’s personality and make it more recognisable to customers. People should immediately recognize your craft beer branding when you launch a new product. 

7. Make it memorable. The packaging should be memorable and stand out on the shelves.

Incorporating brand personality into your craft beer packaging is a great way to connect with your customers and differentiate your brand from the competition. By following these tips, you can create packaging that reflects your brand’s values and personality and helps to build a strong and loyal customer base.

If you want industry-leading turn-around times, competitive prices, and a genuinely awesome team to work with, contact us today to get started on your next order.

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